What is SEO?

SEO in a nutshell stands for Search Engine Optimization. Ok, but what it is? Google, Yahoo, And Bing all use their search engines to determine where websites should be shown and how they should be ranked based on content, quality, and relevance to users. Search Engine Optimization is a business strategy on making sure your website has the quality content and other necessary ingredients to get your website to the top of the first page of any search engine.

Think about it the next time you use Google. Where do you look? How often do you go to the next page? Most likely, you will say that you look at the top of the first page of Google and work your way down until you find the content of what you are looking for. Rarely, will you click on the next page. According to a Cornell University Research project in 2011, the second page of Google earned only 14.4% of all clicks.

In the next blog I will talk about strategies on increasing your rankings in the top search engines. In the meantime, check out this great video from Common Craft below on SEO.